Online Reviews, What’s the Deal?
How do you shop for toys, electronics and big ticket purchases? When I start shopping for my boys, 9 & 7, I start online. Between school, work and sports our lives are busy. For me it is easier to shop online after the boys are in bed and from the comfort of my own home. Before I purchase ANYTHING, I will read the reviews. I want to know if the last customer who purchased an item LOVED or HATED it. And man, are people honest! If something has several good reviews, Sold! If an item doesn’t have good reviews or better yet, NO reviews, it makes me second guess my decision. I believe no reviews are as damaging as bad reviews. If people do not take the time to give an opinion, when we live in a very opinionated world, the item has no wow factor. It was not even worth the time it would take to give a review.
So, this brings up a question…do you think the consumer might be looking at reviews of Real Estate agents BEFORE they call you?? 80% of people believe online reviews vs. what they are told in person. If people believe what they read online more than what they are told, you need to have a way for people to find and learn about you. There are many media outlets to achieve this, but there is one proven site consumers love. It is the #1 searched real estate site for all things real estate. Yes, I’m talking about Zillow.
Where do you need to position yourself to be found? If you search Google for Real Estate Agent Reviews Zillow is the first to show up. If Zillow is first, wouldn’t it make sense to be on Zillow? I know you do not like Zillow because they are not accurate, but we have to face the fact that the consumers are using it to find information about homes and agents. You need to have a profile and not a wimpy profile, but a robust, in your face profile. You profile should showcase your experience as an agent, and the experience of your clients. When people are “checking you out” they want to see your reviews. Zillow allows your clients to give reviews and testimonials about YOU! Who better to brag about you than your past client’s? Set up your Zillow profile today and be where the consumers are. You do not want to be the agent that has NO reviews.
Gotta Tip — Be SEEN, Be FOUND, and Be TRUSTED
Use these step-by-step instructions to add your profile so you can be found: